EARLY BIRD RM57 | NORMAL PRICE RM97 | LIMITED QUOTA
ATTENTION TIKTOK SHOP SELLERS IN MALAYSIA
Your dashboard says 2.5x.
Your bank account says something else.
Your bank account says something else.
GMV Max counts sales you would have made anyway, so the number you are scaling on is flattered. This 80 page playbook shows you how to find your real number, why live campaigns hurt worst, and how to run TikTok Shop ads profitably in 2026.
Most sellers pay RM1,000 or more in wasted ad spend to learn what is in this book.
UPDATED JULY 2026
Husna Hanafi
Founder, Amoura Academy
Teaching paid ads since 2018 | 15,000+ students
80
PAGES
9
PARTS
9
WALKTHROUGHS
6
CHARTS
EARLY BIRD PRICE
RM97
RM57
One time payment. Yours to keep.
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Let me guess how your week went
You were moved onto a completely new ad system in July 2025. Nobody sent a manual. So this is what happens instead.
Monday
You open the dashboard. ROI says 2.5x. You feel good for about ten minutes, until you remember your bank balance did not move like a 2.5x month.
Tuesday
Spend drops for no reason you can see. There is no audience panel to check, no placement report, no bid to adjust. Just a number going down and nothing to touch.
Wednesday
You have fifteen affiliate videos live. The campaign is barely spending. You assume the algorithm hates your product. It does not. Something else is wrong, and it takes one setting to fix.
Thursday
You go live for three hours. Sales come in. You feel good. Then you count the host commission, the session discount and the bundle you gave away, and the profit has quietly disappeared.
Friday
Cost per order climbs. You panic and change the ROI target. Without knowing it, you just reset the learning and voided your ROI Protection for the day.
Saturday
You pause everything. You tell yourself TikTok ads do not work for your product. Somewhere, a competitor with a worse product is quietly profitable, running the exact same tool.
The painful part is that none of this is a skill problem.
Every single one of those six days comes from missing information, not missing talent. You are being asked to fly an aircraft where they removed the controls and did not tell you what the remaining dials mean.
What actually changed
If you learned TikTok ads before 2025, almost everything you learned about setup is now obsolete.
THE OLD WAY, RETIRED
Video Shopping Ads, Product Shopping Ads and LIVE Shopping Ads. You picked audiences, placements and bids by hand. TikTok retired all of it for new campaigns in July 2025.
THE ONLY WAY NOW
GMV Max. You set one budget and one ROI target. The algorithm decides which creative to serve, who sees it, and how to split your spend across paid, organic and affiliate traffic. Your skill has to move from media buying to content supply and commercial judgment.
That is not a small update. It is a different job. And nobody sent you a manual, which is exactly why I wrote this one.
The reason your numbers lie to you
This single page of the playbook is worth the price on its own.
GMV Max attributes every order on your campaign products to the campaign. Every order. Including the ones that came from your organic videos and your affiliate creators, which would have happened even if you spent nothing.
Your dashboard is not lying. It is answering a different question than the one you care about. It answers how much sold while this campaign ran. You need to know how much extra profit your ad spend created. Those are not the same number, and for live campaigns they are nowhere near each other.
One real sale, itemised. This is the receipt almost nobody writes out.
Here is the same sale as a chart, so you can see exactly where the money leaves. Every bar in pink is a cost most sellers never subtract before deciding to scale.
From Part 3. The RM79 product most sellers think earns RM47. It earns RM18.70.
THE TRUE MARGIN CHECK, TAUGHT IN PART 3
(Revenue minus refunds minus creator commissions minus fees) divided by ad spend
Run this weekly. If your dashboard says 2.5x and this says 1.2x, you now know the truth, and you know not to scale.
What not knowing this actually costs
These are not scare numbers. This is ordinary arithmetic from the mistakes in the playbook.
Scaling on a flattered ROI figure
Silent losses
You raise budget because the dashboard says 2.5x. Your real figure is closer to 1.2x. You scale a loss and it feels like winning.
Panicking and resetting the learning
RM300 to RM700
Every restart throws away the spend that bought the data. Two panics in a month at RM70 a day and you have burned a fortnight of budget teaching the algorithm the same lesson twice.
Affiliate videos never entering your campaign
Your best creative
You paid for the samples. The creator made the video. It converts organically. And your campaign cannot touch it, because of one setting neither of you knew about.
Voiding ROI Protection without realising
Credits forfeited
TikTok will refund you in ad credits when a qualifying campaign underperforms. Adjust your target manually and you give that up for the day, usually on exactly the day you needed it.
Forgetting refunds in your margin
28% of profit
Worked example in Part 7. A ten percent refund rate takes a RM18.70 profit down to RM13.53 per order. Most sellers never account for it at all.
Any one of these costs more than RM57.
Most sellers make three or four of them in their first month, and conclude the platform is broken.
What is inside
Nine parts. 80 pages. Six charts, nine interface walkthroughs, zero fluff.
PART 1
Why TikTok, Why NowThe honest truth about why sellers are complaining online right now, which of those complaints are legitimate, and what the profitable ones are doing differently.
PART 2
The Shop Ads LandscapeThe three ad buckets explained, and the creator commission stack that quietly eats the margin you thought you had.
PART 3
GMV Max Deep DiveHow to calculate your breakeven ROI properly, what to set your target at, the real rules about the learning phase, ROI Protection and how sellers accidentally void it, and the True Margin Check.
PART 4
The Setup WalkthroughNine numbered steps with interface diagrams. Seller Center, campaign type, product selection, the three critical fields, the Overview tab, and LIVE GMV Max setup. Plus the ad account mistake that wipes out your campaigns.
PART 5
Creative Supply and AuthorizationWhy your affiliate videos may not be feeding your campaign at all, the exact toggle your creators need to switch on, and the message to send them. This one chapter fixes the most common invisible failure.
PART 6
Live Ads and The Content EngineA full 60 minute live run of show template, ten proven hook formulas with examples, three copy and paste creator outreach scripts, and the production checklist for videos that convert.
PART 7
Your Listing, Your MarginSearch Ads and when to layer it on, a full listing teardown covering images, titles, pricing and reviews, and the refund maths that quietly removes a quarter of your profit.
PART 8
Your 30 Day Launch PlanWeek by week with a printable checklist, three budget scenarios from RM500 to RM3,000 a month, three seller starting points, and a complete case study with the ugly middle left in.
PART 9
Where To Go From HereYour next step, plus a reader only offer on the video module.
A look inside
This is not a 10 page PDF stretched with stock photos. Real pages, real diagrams, real numbers.
Part 4: the settings screen walkthrough, where most sellers lose money before they even publish.
Part 6: the ten hook formulas, each with a ready example.
The one page cheat sheet: every formula and benchmark, made to be screenshot.
NINE INTERFACE WALKTHROUGHS
Every screen and every field, numbered in order. This one is the settings screen where most sellers lose money before they even publish, because they accept the suggested ROI target without checking it against their own margin.
Also included
Not bonus fluff. These are the pages my students screenshot and use every week.
The printable 30 day checklist
Four weeks of tick boxes with blanks for your own numbers. Print it and stick it on your wall.
The one page cheat sheet
Every formula and benchmark on a single page. Screenshot it for when you are inside the dashboard and have no time to read.
Three creator outreach scripts
First contact, sample follow up, and how to re-engage a creator whose video converted. Copy, change the brackets, send.
The 60 minute live run of show
Minute by minute structure for a live session, from the cold open to the last call.
Full glossary and FAQ
Nineteen terms explained plainly, and answers to the ten questions my students ask most.
What changes after you read it
Not vague promises. Specific things you will be able to do that you cannot do today.
You will know your real breakeven ROI as a number, written down, before you set a single target.
You will be able to look at a dashboard ROI of 2.5x and say with confidence whether it is genuinely 2.5x or nearer 1.2x.
You will know why a campaign is not spending, and which of the four causes it is, instead of guessing.
You will send every creator one message that unlocks their videos for your campaign, instead of wondering why your creative pool is empty.
You will run lives with a structure and a discount floor decided in advance, instead of improvising and giving away your margin at 11pm.
You will know exactly when to raise budget, by how much, and when to leave it completely alone.
And when something goes wrong, you will have a troubleshooting list instead of a feeling.
Is this for you?
YES, IF YOU ARE
A TikTok Shop seller who wants to advertise properly
A Meta advertiser looking at TikTok as your next channel
Someone who tried TikTok ads before and lost money
Selling physical products with reasonable margin
Willing to produce content every week, not once a quarter
Ready to work a system for 30 days instead of chasing a hack
A Meta advertiser looking at TikTok as your next channel
Someone who tried TikTok ads before and lost money
Selling physical products with reasonable margin
Willing to produce content every week, not once a quarter
Ready to work a system for 30 days instead of chasing a hack
NO, IF YOU WANT
A secret setting that prints money without content
Guaranteed results in seven days
To spend nothing and still scale
Someone to run your ads for you
A magic button, because it does not exist and I will not pretend otherwise
Guaranteed results in seven days
To spend nothing and still scale
Someone to run your ads for you
A magic button, because it does not exist and I will not pretend otherwise
Who is teaching this
Husna Hanafi
Founder, Amoura Academy
I have been doing digital marketing since 2006, back in the blog and email list era, long before any of this was called social commerce. I have been teaching paid ads since 2018.
I am not sharing theory. Everything I teach is something I run with my own money, on my own brands, and on client accounts. When something stops working, I find out before my students do, because it is my budget on the line first.
I have also been featured on Astro Awani speaking about doing digital marketing the right way, and I have run more than 20 classes online and offline.
THE TRACK RECORD
20 years in digital marketing since 2006
Over 15,000 students taught since 2018
Four education modules on Meta and TikTok advertising
More than 20 classes run online and offline
Almost RM900,000 of my own advertising spend, not counting client budgets
Founder of Iklano, an AI advertising tool for Malaysian, Singaporean and Bruneian sellers
Featured on Astro Awani
Over 15,000 students taught since 2018
Four education modules on Meta and TikTok advertising
More than 20 classes run online and offline
Almost RM900,000 of my own advertising spend, not counting client budgets
Founder of Iklano, an AI advertising tool for Malaysian, Singaporean and Bruneian sellers
Featured on Astro Awani
Plus a reader only offer
INSIDE THE PLAYBOOK
TikTok Ads Video Module at a discounted reader price
Everything in the playbook, on camera. Full screen recordings of campaign setup from start to publish, real campaigns with real numbers explained line by line, live selling breakdowns, and my complete creator briefing workflow.
Normally RM107. Playbook readers get a discount code inside the guide. You do not need it to succeed with the playbook, and I say so in the book itself. It is for people who learn faster by watching.
Why RM57
Here is what the alternatives cost you, in money or in time.
Learning it yourself by trial and error
Usually RM1,000 or more in ad spend, plus two or three months. Many sellers quit before the lesson lands, which makes it the most expensive option of all.
Hiring an agency
A monthly retainer, for a system where the old agency skills of targeting and bidding have been automated away. You still have to supply the content yourself, which is the actual hard part.
Free advice on YouTube and TikTok
Plenty of it is fine. The problem is that most was recorded before July 2025, so it teaches manual campaign types that no longer exist, and nobody labels which videos are out of date.
This playbook
RM57 once. Written for how the system works in July 2026, by someone spending her own money on it. Read it in an evening and apply it the same week.
I priced it at RM57 deliberately. I would rather a thousand Malaysian sellers actually stop losing money than charge a few hundred and reach a handful.
Stop guessing what your ads are really doing
80 pages. Nine parts. One honest system you can run this month.
RM97
RM57
Early bird price. Goes up to RM97 once the quota fills.
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Before you ask
Is this for beginners or experienced sellers?
Both. There is a chapter that adapts the 30 day plan for three different starting points: complete beginners with no shop yet, sellers already making organic sales, and people who tried TikTok ads before and lost money.
Do I need a big budget?
No. There are three worked budget scenarios starting at RM500 a month, each with an honest note about what that budget can and cannot realistically achieve.
Is it in English or Malay?
English throughout, written plainly and simply. The creator outreach scripts are easy to translate into BM if that suits your creators better.
What format is it and how do I get it?
An 80 page PDF. After payment you receive the download link, and it is yours to keep.
How do I pay?
Online banking through Billplz. All major Malaysian banks are supported, including Maybank2u, CIMB Clicks, Public Bank, RHB, Bank Islam, BSN and more.
Do I need the video module too?
No. The playbook works completely on its own. The module is optional and only worth it if you learn faster by watching than reading.
Will this still be accurate in six months?
TikTok changes constantly, which is why the book teaches judgment and decision making rather than button positions. The principles hold even when the interface moves.
Can you guarantee results?
No, and be careful of anyone who does. Results depend on your product, your margin, your content and your consistency. What I can promise is that you will understand exactly what your numbers mean, and stop losing money to mistakes you did not know you were making.
What I am not promising you
I am not going to tell you this makes you rich in 30 days. In the case study inside the book, the seller finishes her first month with roughly RM700 in real profit after a fortnight that looked like failure. I left the ugly middle in on purpose.
The screenshots you see online of five figure first months usually leave out the twelve months of groundwork that came before them. I would rather show you an honest month one, so you do not quit in week two thinking you are the only one struggling.
What I will promise is narrower and more useful: you will stop losing money to mistakes you did not know you were making, and you will finally be able to tell whether your ads are actually working.
If you want a magic setting, please do not buy this. It does not exist and I am not going to pretend otherwise.
One last thing
Most sellers spend their first RM1,000 on TikTok ads learning what this book already tells you, and a good number of them conclude the platform does not work and walk away from a channel that is still growing.
You are going to keep advertising either way. The only real question is whether you spend the next three months paying for the lessons one at a time, or spend one evening reading them.
RM57 is cheaper than that lesson, and considerably faster.
See you inside.
Love, Ticer Husna
Amoura Academy | TikTok Shop Ads Playbook 2026